4th Annual Bras for a Cause

By Product Expert | Posted in Dealer Information on Thursday, September 20th, 2012 at 1:58 pm

Ahhhh, the leaves are changing; there’s a coolness to the air. The sun sets a bit earlier and all the kiddies are back in school. Yup, that’s right….. it’s fall. Another sign that the autumn season is upon us is the 4th Annual Bras for a Cause! It’s that time again to “take ’em off, and hang ’em high”! Bras for a Cause is our annual event that we do along with Clear Channel Radio here in Rochester (which is 102.5 The Fox, Lazer 101.7 and KFAN 100.3) to raise money and awareness for Join the Journey and their fight against breast cancer.

First some background info on Join the Journey:

Join the Journey was founded in 2005 in Rochester, Minnesota.  What started out as a  basket of scarves and hats being passed among friends  newly diagnosed with breast cancer quickly evolved into Join the Journey.   Breast cancer survivors Effie Psimos and Patty Allen along with close friend Margie Loprinzi recognized a larger need than the basket could handle and came together with the hope of raising awareness of breast cancer and helping everyone with this disease in our local community.

Before long Join the Journey had their first Ten Mile Breast Cancer Awareness Walk. The community response was tremendous and each year the participation grows. In 2010 there were over 1,100 walkers!

 Join the Journey has evolved into an established non-profit community organization, which supports programs and projects that uphold the mission of promoting breast cancer awareness and providing support to individuals on their breast cancer journey.

From an early dream of helping breast cancer patients in our community to our present position as a well recognized charity that has helps thousands of people we could not be more proud. Our ultimate vision includes a time when Join the Journey no longer needs to exist, but until that day arrives we will continue our mission; helping one person at a time. (see more at jointhejourney.com)

The Event:

The Bras for a Cause event puts a fun twist on raising money. Each year leading up to October (National Breast cancer Awareness month), we collect new and used bras. Rochester Motor Cars (that’s Rochester Ford, Rochester Toyota, Rochester Mazda, Rochester Car Clearance Center, Rochester Collision Center and Rochester Service on 2nd) then donates $1 per bra. In a new upping of the ante,  this year we have upped our donation to $2 per bra! Last year we collected just shy of 4000 bras! Whoot whoot!

So here are the events going on this year:

The main event will be held at Rochester Toyota October 6th from 1pm-5pm. There will be food, refreshments, bounce houses for the kids, and more! Make sure to stay to watch as we fly the bras high above Rochester suspended from a hot air balloon supplied by Lesmiester Balloons. The balloon will try to fly some time between 3-5pm depending on weather conditions. This is a great sight the whole family will enjoy watching!

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Also, from now until Oct 6th, bring in a bra to any of our service locations (Rochester Toyota, Rochester Ford, Rochester Mazda, or Rochester Service on 2nd) and receive a 1/2 price oil change! That’s right….1/2 price! Must bring bra in at time of service.

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 So go through your drawers and drop off any bras you can! Our goal this year is to hit 5000 bras!

Hope to see you all there!

 

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